Website or just Instagram?
2 min read Nikos Koulouridis
When social media is enough for your business, when it isn't, and the simplest way to have a place online that is really yours.
Lots of small businesses start on Instagram, and that's a good start. It's free, it's quick, and your customers are already there. So the question I hear most is: do I really need a website too?
Short answer: if people already find you and book you through Instagram, you can wait. If you want people who don't follow you yet to find you, you need a website. Here's how to tell which one you are.
When Instagram is enough (for now)
- Most of your customers come from friends, regulars and word of mouth.
- People can reach you easily by message or phone, and that works for you.
- You post often and enjoy it.
In that case, Instagram is doing the job. Make sure your bio says clearly what you do, where, and how to contact you.
When you need a website
- People search for what you do on Google. "Bakery near me", "physiotherapist in Kavala", "wedding photographer Greece". Instagram posts barely show up in those searches. A website does.
- You want to look established. Many people check for a website before they call, especially for bigger purchases.
- You need more than photos. Prices, a menu, opening hours, a booking form, an online shop, a page per service.
- You don't control Instagram. The app decides who sees your posts. Accounts get hacked or locked, and rules change. Your website stays yours.
You don't have to choose
The best setup for most small businesses is both: Instagram for daily life and photos, a website as your home base. The link in your bio points to the website, and the website links back to Instagram. People who discover you on Google can see your latest posts, and people who discover you on Instagram can book you properly.
What a "first website" can look like
It doesn't have to be big. One page with who you are, what you offer, a few good photos, your hours and a clear way to contact you already makes a difference. You can add more later.
If you're not sure which option fits you, write to me and describe your business in a few lines. I'll tell you honestly whether a website is worth it right now.
Want me to build it for you?